a) Contrast: When creating a presentation, it is important to have variety and make sure not every item is identical. The goal at hand is to capture your audience’s attention, therefore important points must stand out. Balance between items that look similar and items that differ is important in a presentation because the there needs to be some kind organization and has to flow properly. Contrast in the presentation will capture the audience’s attention and maintain focus on the points being showcased.
b) Repetition: Often times a presenter will repeat various viewpoints in the presentation to emphasize their importance. When using a PowerPoint, ideas should be reinforced by summing up the key points at the beginning and the end so the audience knows what the core idea behind the slide show is. However, try to avoid to much repetition. Repeating the same information on every last slide will lose audience’s interest and limit the success of the presentation.
c) Alignment: In a good presentation, the information should flow, giving the audience some chronology to follow what is going on. This allows them ask questions if they are are lost or confused. If items are placed at random, or with no particular purpose, the audience will be come confused and disinterested. Order and organization of information will help keep the audience’s engaged. The items in the presentation must appeal to the audience, as the better looking it is, the better engaged the auidence will be.
d) Proximity: Spacing between various items is important because if the items are too far apart or too close together, the presentation becomes unappealing. Items that are placed too close to each other cause the reader to focus too much attention on one thing, causing them miss other points the presentation is trying to make. Proper use and distribution of spacing in a presentation makes the presentation seem organized, easy to follow, and attractive enough to keep the audience’s attention.
e) White space: It is important to avoid too much white space in a presentation as it could make you look uninformed and poorly prepared, causing the auidence to think you don’t know what your talking about . However, there is a proper balance as too much information might end up overwhelming the audience, taking away from the overall focus. There does need to be some white space, or blank and empty space, as it allows the audience to look over the presentation quickly, process the main ideas in a timely fashion.
The image below shows contrast and captures the audience’s attention and focuses it the idea at hand:
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